Strategy, consulting and market research

We work with some of the world’s largest B2B online information and software providers to address business challenges and drive revenue growth, as well as regulators of the legal sector to deliver research-driven insight and strategic recommendations. 

Our goal is to enable you to make quality business decisions thereby:

  • Optimising resources
  • Creating knowledge and supporting decision-making through data and market research
  • Reducing risk
  • Fix what’s not performing – whether print product or online
Spinnaker has a fresh approach to research projects delivering practical and real results
  • Ability to integrate fast with existing projects and virtual teams – someone who has in-depth understanding of the industry, companies, markets and products yet a fresh perspective.
  • Close client contact, with a friendly, organised, efficient and emotionally intelligent consultant.
  • Intellectual and analytical rigour combined with an operational emphasis on delivery – not just strategy and PowerPoint but real, executable outcomes that are practical to implement.
  • A wide network within the industry enabling access to specialist expertise and additional resource.
  • A flexible ‘overflow’ resource used as necessary where headcount is constrained and projects still need to be delivered – whether as an additional researcher or project manager.
Jemma Macfadyen

Spinnaker was started by Jemma Macfadyen in 2007. Before Spinnaker, Jemma had ten years’ of business management and product development experience in senior management roles at Thomson Reuters and LexisNexis UK. Spinnaker has grown into a flexible and dynamic consultancy specialising in qualitative research with a commercial edge. 

At Thomson Reuters, Jemma was responsible for a range of online, software and advisory services including ConsultGEE, the online information subscription services for the UK regulatory market (law for non-lawyers).  Jemma conducted and delivered a completed online product overhaul including usability testing, detailed market research and an accessibility audit. Previously, Jemma was at LexisNexis, managing and delivering a range of editorial projects then later heading up the development of legal online products and services. Jemma has experience of successfully setting up and delivering strategic partnerships and revenue generating initiatives.

Jemma specialises at the customer and markets end of qualitative research, delivering insight for market planning, segmentation, growth strategies, go-to-market tactics, new online product development and competitive intelligence. She  excels at getting to grips with projects, teams and markets quickly and in not just delivering PowerPoint but real, executable outcomes that drive commercial results for corporates, law firms, legal publishers and regulators.

Well-connected in the legal market, Jemma is uniquely positioned to understand the challenges of this particular sector whether as a supplier, regulator or legal services provider and often works collaboratively with other research agencies, legal market specialists and experts. Jemma was awarded a first class degree (BA Hons History) and a scholarship from the University of Manchester. Now based in Cambridge and London, Jemma is a super-keen dinghy sailor and mother to three teenage boys.  

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