We work with some of the world’s largest B2B online information and software providers to address business challenges and drive revenue growth, as well as regulators of the legal sector to deliver research-driven insight and strategic recommendations.
Our goal is to enable you to make quality business decisions thereby:
Spinnaker was started by Jemma Macfadyen in 2007. Before Spinnaker, Jemma had ten years’ of business management and product development experience in senior management roles at Thomson Reuters and LexisNexis UK. Spinnaker has grown into a flexible and dynamic consultancy specialising in qualitative research with a commercial edge.
At Thomson Reuters, Jemma was responsible for a range of online, software and advisory services including ConsultGEE, the online information subscription services for the UK regulatory market (law for non-lawyers). Jemma conducted and delivered a completed online product overhaul including usability testing, detailed market research and an accessibility audit. Previously, Jemma was at LexisNexis, managing and delivering a range of editorial projects then later heading up the development of legal online products and services. Jemma has experience of successfully setting up and delivering strategic partnerships and revenue generating initiatives.
Jemma specialises at the customer and markets end of qualitative research, delivering insight for market planning, segmentation, growth strategies, go-to-market tactics, new online product development and competitive intelligence. She excels at getting to grips with projects, teams and markets quickly and in not just delivering PowerPoint but real, executable outcomes that drive commercial results for corporates, law firms, legal publishers and regulators.
Well-connected in the legal market, Jemma is uniquely positioned to understand the challenges of this particular sector whether as a supplier, regulator or legal services provider and often works collaboratively with other research agencies, legal market specialists and experts. Jemma was awarded a first class degree (BA Hons History) and a scholarship from the University of Manchester. Now based in Cambridge and London, Jemma is a super-keen dinghy sailor and mother to three teenage boys.