Helping you lead the fleet

Strategy, consulting and market research

Spinnaker is a small, specialist and well-connected consultancy, started by Jemma Macfadyen following senior roles at LexisNexis and Thomson Reuters. Jemma has over 25 years’ of commercial management and market research experience in the legal online information and software industry. Spinnaker specialises in qualitative market research with a commercial edge for B2B information providers and regulators of the UK legal sector.

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Areas of expertise

Spinnaker provides the following services to legal sector regulators, B2B publishers, information vendors and software providers in the UK.

Strategic marketing

Understanding the potential for growth

Market sizing and scoping, macro-environmental factors, industry and sector analysis, identification and prioritisation of opportunities, market segmentation


Longer term goal planning

Market analysis, segmentation, product and marketing strategies, product development, go-to-market planning, online pricing models, business case formulation 

Market research

Learning from customers and markets

Qualitative and quantitative: in-depth customer interviews, focus groups, user groups, online surveys, facilitation and workshops (face to face or virtual) 

Data analysis

Establishing a fact-base for decision making

Interpreting and analysing research data to derive insight, visual presentation and charting from data, modelling commercial outcomes 

Competitive intelligence

Keeping ahead of the competition

Intelligence gathering on customers and competitors including in-depth desk research and interviews with market influencers and specialists  

Project management

Getting it done

Managing complex and time-dependent research programmes, working within existing project teams and partnerships, using agile technology to minimise risk and deliver on time and on budget 

Free 1 Hour Consultancy

We're confident that we are able to identify opportunities for you to deliver more revenue and to exceed your business goals even after just one meeting.
  • “Jemma conducted a thoughtful and wide-ranging piece of research which was effectively conducted and presented. Despite the tight turnaround, Spinnaker’s research findings were a powerful catalyst for us to do more with our partners and ultimately have a greater impact.”

    Charlotte Turner
    Research Director, Business in the Community
  • “One of the very best pieces of research I have ever commissioned. Jemma is commercial, analytical and enthusiastic and delivered fantastic insights from our customers contributing to a really meaningful strategy for CIBSE. I would recommend her work at Spinnaker unreservedly.”

    Jacqueline Balian
    Managing Director, CIBSE Services
  • “Jemma worked with us to deliver powerful insights into the profitability of our business as well as coming up with strategies to grow revenue in our market. She certainly went the extra mile in the delivery of the project and I’d certainly use her again, she’s a gem.”

    John Bower
    Managing Director, Wolters Kluwer CCH Fee Protection
  • “Working with Jemma on this project was a refreshing experience. She proved to be experienced and knowledgeable. Not only did she deliver over and above the project brief but she did so with flair, enthusiasm and integrity. She’s provided us with a solid plan on which to take action and productize a problem area in our offering.”

    Ingrid Svensson
    Director of Product Development and Marketing, Wolters Kluwer CCH
  • “Jemma got up to speed in a short space of time and the delivery of the detailed presentation was very impressive.”

    Sales Director
    Software Company
  • “I can thoroughly recommend Jemma to provide workable solutions to a wide range of complex business problems based on thorough analysis in a timely manner. Jemma rapidly assessed market and customer pricing issues to enable a thorough review.”

    Strategy Director
    Parent Company
  • “Jemma worked with us on a difficult, time-pressured online pricing project. She produced a set of recommendations that were highly credible, customer-focused, and realistic. I would emphatically recommend her consultancy service.”

    Jonathan Griffin
    Head of Market Development, British Standards Institute
  • “Jemma’s ability to understand her brief and better it, combined with the insightful gathering of information and presentation of research were no less than impressive. Her ability to draw on her understanding of the publishing industry and present the implications of what the research meant for our business proved to be a real asset.”

    Stéphan Israël
    Public Sector Director, LexisNexis UK
  • “I had the privilege of working with Jemma on a consultancy project commissioned by IFIS Publishing. Jemma’s attention to detail is, without doubt, second to none and an essential trait when covering unfamiliar topics such as food law. What really made Jemma stand out was her ability to listen, understand and adapt to the IFIS needs, again testament to her experience and dedication to her clients. I would strongly recommend Jemma to any company looking for business development and optimisation expertise.”

    Marta Cesar
    IFIS Publishing
  • “We’re delighted with the insights from Spinnaker Research. Jemma worked quickly to deliver exactly what we needed in an extremely short time frame, constantly responding to new priorities and requests. The research findings enabled us to clarify Sifted’s value proposition, providing great insights around user needs and commercial opportunities as well as a wealth of useful detail that will inform our product development strategy for some time to come.”

    Jamie Condliffe
    Chief Content Officer, Sifted

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